Wellness Destinations

It is a distinctive mark directed at a place or region that attracts visitors for its unique and attractive characteristics in terms of well-being. These characteristics can be natural (beaches, mountains, forests), cultural (historical cities, museums, spiritual spaces, events), or a combination of both, among others.

Characteristics:

Factors such as tourist infrastructure, the offer of well-being services, security, and accessibility are evaluated.

Benefits:

  • It positions the destination as a world reference in terms of well-being.

  • It attracts an increasingly demanding market segment willing to pay for unique experiences.

  • It promotes sustainable economic and tourism development.

Destinos destacados