Ethical Compliance

We believe that ethics are the fundamental pillar of our organization. We are committed to offering a transparent, fair, and equitable processes based on the following principles:

• Integrity: We act with honesty and transparency in all our interactions, from the initial evaluation to the issuance of a seal or a distinctive mark.

• Impartiality: We evaluate all candidates objectively, without allowing external factors to influence our decisions.

• Confidentiality: We safeguard the confidential information of our clients and partners, ensuring their privacy at all times.

• Competence: Our evaluators are trained professionals, up-to-date on the latest trends and best practices in the field of wellness.

• Professionalism: We perform our duties with a high level of professionalism and ethical behavior, always striving for excellence in all our services.

Our commitment to ethics is reflected in:

• Clear and objective evaluation criteria: We establish transparent and evidence-based evaluation criteria, allowing for fair and consistent assessment.

• Rigorous, not cumbersome, evaluation processes: We conduct innovative evaluation processes that ensure the quality of our affiliation granting processes without burdening organizations, individuals, and companies.

• Continuous training of our evaluators: We invest in the ongoing training of our evaluators to ensure they are always up-to-date on the latest trends and best practices.

• Appeal mechanisms: We offer clear and transparent mechanisms for candidates to file appeals in case of disagreement with the evaluation results.

Our core principles:

• Human well-being: Human well-being is the central focus of our granting processes. This implies ensuring that the activities and practices evaluated not only meet quality standards but also promote the health, safety, and holistic development of the people involved.

• Fair working conditions: Promoting fair and safe labor practices for all workers involved in the supply chain.

• Environmental sustainability: Fostering practices that reduce environmental impact, such as energy efficiency, waste management, and natural resource conservation.

• Animal welfare: Prioritizing the five freedoms of animals (freedom from hunger and thirst, freedom from discomfort, freedom to express natural behaviors, freedom from fear and distress, and freedom from pain, injury, and disease).

• Transparency: Ensuring transparency in all our affiliation and granting processes, including the publication of evaluation criteria and audit results.

• Independence: Maintaining our independence from all external interference to avoid conflicts of interest and ensure the objectivity of our affiliation and granting processes.

• Continuous improvement: Promoting continuous improvement of industry practices and standards.

By participating in The Alliance, you can be sure you are collaborating with an organization committed to the highest standards of ethics and quality. We believe in a deep respect for all living beings. Our processes promote practices that minimize human and animal suffering and protect ecosystems. We know that ethical behavior is fundamental to building trust. By adhering to a strict code of ethics, we ensure that our affiliation and granting processes are synonymous with excellence and that producers, service providers, clients, and consumers can trust them and maintain their validity over time.

At The Alliance, we understand that ethical behavior is fundamental to building trust. By adhering to a strict code of ethics, we ensure that our affiliation and granting processes are synonymous with excellence and that producers, service providers, clients, and consumers can trust them and maintain their validity over time.

Ethics at the center

Code of Ethics

Preamble

This Code of Ethics establishes the fundamental principles and values ​​that will guide the programs and processes of The Wellbeing in Tourism Alliances. Its objective is to ensure the integrity, transparency and quality of our programs and processes, as well as to foster the trust of affiliates and partners.

Fundamental Principles

• Integrity: We will act with honesty, transparency and objectivity in all our certification-related activities.

• Impartiality: We will evaluate all candidates in a fair and equitable manner, without favoring any individual or organization.

• Confidentiality: We will safeguard the confidential information of our clients and partners, complying with applicable laws and regulations.

• Competence: We will maintain a high level of knowledge and experience in the field of wellness, constantly updating our knowledge.

• Professionalism: We will perform our duties with the highest level of professionalism, ethics and responsibility.

• Respect: We will treat all individuals with respect, dignity, and courtesy, regardless of their background, beliefs, or affiliations.

Standards of Conduct

• Conflict of Interest: We will avoid any situation that may give rise to a conflict of interest, whether real or perceived.

• Bribery and Corruption: We will not accept or offer bribes, gifts, or favors that may influence our decisions.

• Misleading Advertising: We will not make false or misleading claims about our certification programs or the benefits of obtaining certification.

• Disclosure of Information: We will provide accurate and complete information about our certification programs, including requirements, the assessment process, and costs.

• Professional Development: We will encourage the ongoing professional development of our assessors and staff.

• Continuous Improvement: We constantly seek to improve our processes and procedures to ensure the quality and relevance of our certifications.

Assessors' Responsibilities

• Objectivity: They will assess candidates objectively, based solely on established criteria.

• Confidentiality: Maintain confidentiality of all information related to the assessment.

• Competence: Be up-to-date on the latest trends and best practices in the wellness field.

• Ethics: Comply with all ethical standards set out in this code.

Review and Update

This Code of Ethics will be reviewed and updated periodically to ensure its relevance and compliance with best practices.

The body is the garden of the soul. In it, strength, beauty, and wisdom are cultivated.

This emphasizes the connection between our body and our mind.