Welcome to a New Era for Tourism
We promote not only wellness tourism, but wellbeing in tourism.
Excellence Materialized
The World Wellness Route is the living expression of this curated vision. It is more than a directory; it is a global map of purposefully selected destinations identified by Wellness Analytica. This route offers travelers a verified path to restoration, showcasing the very best of what happens when human intuition and artificial intelligence join forces to serve the soul.
Wellness Travelers Alliance: This ecosystem is completed by the Wellness Travelers Alliance, a global congregation uniting the millions of conscious travelers seeking a new standard in tourism. This alliance brings together individuals who believe that wellbeing should be the new standard of quality in travel. It is a space for those who seek the curated experiences of the World Wellness Route, fostering a community that values health, balance, and human fulfillment as the ultimate luxury.
Through this synergy, we transform our standards into a tangible journey and a thriving community, fostering a more conscious and meaningful way to explore our world.
A New Era for Tourism:
The First Global Ecosystem for Conscious Travel.
We are dedicated to identifying and sharing authentic wellness experiences from around the world. As an initiative driven by The Wellbeing in Tourism Alliance, and supported by the expertise of Wellness Standards®, we have embraced a thoughtful approach to curating the Wellness Standards.
Wellness Analytica: The Intelligence Behind the Selection. To bring this vision to life with unparalleled precision, we utilize Wellness Analytica, the industry’s first AI specifically designed for the wellness sector. Powered by the Wellness Standards methodology, this advanced tool analyzes thousands of data points, weaving together the technical precision of Wellness with the emotional depth of Wellbeing. From an organization’s heritage to the subtle nuances of the guest experience, Wellness Analytica allows us to evaluate destinations with a level of depth and objectivity never before seen in tourism.

Evolve into a Wellness Traveler. More than a destination—it’s a fresh perspective on life. Watch the video to start your journey.
Find Your Haven of Conscious Wellbeing
Look for the Tourism Wellbeing Sanctuary® seal at our affiliated destinations and experiences.
It is your guarantee of a higher standard in holistic care and sustainability.




Top 100 Best Wellness Selection
A unique worldwide selection of the best service providers, destinations, experiences, and retreats that embody excellence in the field of integral well-being.
















Wellness Crown® is the highest distinction for those wellness destinations and experiences that demonstrate an unparalleled commitment to quality, innovation and real impact on the well-being of their customers.


Wellness Crown Selection
Selection of National & Regional Wellness Route Websites
Explore the rich tapestry of wellness across the globe with our curated selection of National Wellness Routes. This dedicated section links you directly to websites that map out the best local wellness journeys, holistic retreats, and active vacation trails. Each route is subsequently verified and analyzed by us through Wellness Analytica to ensure quality and relevance.


1st International Call for the Creation, Certification, and Awarding of National & Regional Wellness Routes
The International Association of Wellness Routes (IAWR) launches the First International Call for the Creation, Certification, and Awarding of National and Regional Wellness Routes.
This is a historic invitation for your country or region to submit its wellness tourism itineraries and obtain the IAWR Certification Seal, the global benchmark for quality, authenticity, and sustainability.
Position your nation or region as a leader in high-value tourism and attract conscious and high net worth travelers.
Call Directed to:
National and Regional Ministries of Tourism, Health, and Economic Development.
Promotion Agencies or Organizations.
Business Associations for Tourism and Health.
Tourism and Health Companies.


An Innovative Recognition System Certification process goes beyond simple categorization.
In addition to the corresponding category badge, participants are rated according to the Wellness Diamonds Scale®, a tiered recognition system that visually quantifies the quality of wellness services and experiences. This system provides a detailed measure, showing the depth and breadth of a participant's commitment to delivering high-quality wellness experiences. Receiving Wellness Diamonds signifies progressive refinement and improvement of wellness quality, incentivizing continuous improvement beyond basic certification.


Route Integration
World Wellness Route®: Your Gateway to Global Wellness Excellence
World Wellness Route is the premier global wellness route that integrates an exceptional collection of wellness experiences and services worldwide, under the approval of the International Association of Wellness Routes (IAWR).
What does this mean for you as a consumer and user?
By choosing World Wellness Route, you gain access to authentic, world-class wellness experiences, exclusive benefits of participating in our route. Every service and experience within the World Wellness Route has been evaluated and certified to meet our standards, ensuring an unparalleled wellness journey.
Access to World-Class Experiences: By choosing the World Wellness Route, you'll get access to authentic, world-class wellness experiences.
Trust: You can be confident in receiving exceptional and transformative experiences and services, backed by international certification and global recognition.
Quality Assurance: Every service and experience within the World Wellness Route has been evaluated and certified to ensure an unparalleled wellness journey.
Authenticity: Our certification guarantees that wellness experiences are genuine and respectful of local traditions.
Holistic Wellness: The experiences consider all facets of wellness, including physical and mental health, and connection to nature and culture.
The World Wellness Route invites you to embark on a journey where quality, authenticity, and global recognition converge to create unforgettable and enriching wellness experiences. Join us and elevate your wellness journey to a world-class level!






The 1st worldwide organization to integrate and represent wellness-passionate travelers
We are the Wellness Travelers Alliance, the first and only organization dedicated exclusively to empowering and uniting passionate wellness travelers around the world. We were founded in 2024 with the conviction that travel is not just an escape, but a powerful tool for personal growth and a more fulfilling life.
This is the first and only curation of the most outstanding offerings in the world's wellness industry. This initiative is driven with great vision and commitment by the Wellness Travelers Alliance. What makes this curation truly unprecedented is its methodology: it's conducted using artificial intelligence tools that access millions of reviews from authentic wellness travelers on top travel websites, complemented by opinions from industry experts.
Most importantly, all this information is processed based on the rigorous quality standards developed by Wellness Standards. This innovative approach allows us to identify the highest quality and most cutting-edge options with unparalleled precision, providing well-deserved recognition to projects, products, and services that are elevating the standard of well-being worldwide.
This curation represents a milestone for the Mexican wellness industry. It's not just a list, but a strategic guide that celebrates excellence, drives innovation, and fosters conscious growth. By highlighting the best of the best, 100 Best Wellness Worldwide aims to inspire other sector players to pursue a path of quality, authenticity, and responsibility, thereby contributing to a more robust and reliable wellness ecosystem for everyone. Furthermore, this initiative seamlessly integrates the World Wellness Route, offering travelers a dependable and validated roadmap for their wellness experiences worldwide.
We invite wellness professionals, entrepreneurs, and enthusiasts to explore this selection, which will undoubtedly become the definitive reference for those seeking transformative experiences and top-tier wellness solutions. With 100 Best Wellness Worldwide, we're charting the map of wellness excellence all over the world thanks to the drive of the Wellness Travelers Alliance, a groundbreaking curation methodology, and, most importantly, the backing of Wellness Standards' quality criteria.


Wellness Crown and Golden Palm: Seals of Wellness Excellence
The Wellness Crown® is awarded to wellness establishments, services, and experiences that obtain 5 Wellness Diamonds® in the analysis powered by Wellness Analytica.
The Golden Palm® is awarded to wellness establishments, services, and experiences that obtain 4 Wellness Diamonds® in the analysis powered by Wellness Analytica.
Both distinctions are unique and pioneering recognitions in the wellness industry that demonstrate an unwavering commitment to excellence in the quality of wellness hospitality.


By the way, what does "wellness" really mean?
Wellness is much more than that...
Wellness is the path—the tools and processes—while Wellbeing is the destination—the state of fulfillment achieved.
At The Wellbeing in Tourism Alliance, we utilize Wellness & Wellbeing Standards to establish that a service or establishment meets international protocols of excellence. However, we aspire to ensure that every traveler returns home truly transformed.
It is much more than simply being healthy; it involves an active pursuit of a full and balanced life in all aspects.
We invite you to explore our vision of wellness and well-being and how we apply it to diverse spaces, environments, and experiences.


We think and act outside the box
Our vision is based on a disruptive concept of what is normally considered as wellness, which allows us to go beyond traditional boundaries and offer you new and more diverse experiences.
"Wellness is not a destination, it's a journey."
Wellness is an ongoing process, not an end state.
Highlights
Discover the magic of wellbeing.
World Wellness Route® is promoted by The Wellbeing in Tourism Alliance in collaboration with Wellness Standards, the first specialized acreditation entity in wellness, committed to promoting wellness all over the world.
Join us on this exciting adventure!
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